17 July 2026
by Conpex
Reading volume: 295
Indonesia is becoming an increasingly important market in CONPEX’s global development strategy.
During the CONPEX Indonesia Partner Dinner 2026 in Jakarta, CONPEX shared its vision for building a stronger and more sustainable presence in the country.
The strategy goes beyond introducing automotive lighting products. It focuses on local market needs, stronger distribution, product innovation, and long-term cooperation with Indonesian partners.

A Long-Term Market Development Strategy
CONPEX and its official Indonesian partner have outlined a three-year market development plan covering product development,
production capabilities, marketing activities, digitalization, and business growth.
This plan reflects CONPEX’s belief in the long-term potential of Indonesia’s automotive aftermarket.
Indonesia has a large vehicle population, an active automotive community, and growing demand for dependable lighting and vehicle accessory solutions.
Rather than approaching Indonesia as a short-term sales opportunity, CONPEX aims to establish a stable brand supported by reliable products, professional services, and close cooperation with local businesses.
Developing Products for Local Drivers
Different markets require different automotive lighting solutions. Vehicle configurations, road conditions, weather, installation preferences, and local regulations can all influence product performance.
CONPEX is therefore strengthening its focus on products designed for Indonesian vehicles and driving conditions.
This includes solutions for right-hand-drive vehicles, controlled beam patterns, different color-temperature options, and products that are easier for local workshops to install and adjust.
The company’s product portfolio includes LED headlight bulbs, Bi-LED projectors, projector fog lights, grille lights, automotive accessories, and other products for the vehicle aftermarket.
Through continued local product development, CONPEX plans to better understand customer requirements and introduce products that match real market demand.

Supporting Distributors and Business Partners
CONPEX’s development strategy also places strong emphasis on local distributors, dealers, workshops, and retail partners.
Support may include product and sales training, promotional materials, store branding, digital marketing activities, product availability, and inventory planning.
Carmudi reported that the strategy includes a dedicated local product team, regular product launches, and stronger stock preparation for the Indonesian market.
This long-term commitment to the Indonesian market is designed to help partners attract customers, improve product knowledge, and build sustainable businesses together.
Growing Together in Indonesia
CONPEX believes that successful market development depends on more than products alone. It requires trust, local understanding, consistent support, and shared growth.

By investing in local product development and partner support, CONPEX aims to become a reliable long-term automotive lighting partner for Indonesia’s distributors, workshops, retailers, and drivers.
Moving forward, CONPEX will continue expanding its product portfolio, strengthening local cooperation, and supporting the development of Indonesia’s automotive aftermarket.